What is diversity?

In Custom Roles, diversity is the estimated number of people in the workforce that meet your criteria, broken down by gender and (for the United States and South Africa) ethnicity.



How can I use this data?

You can use diversity data to understand the proportion of female or non-white candidates varies for different roles or locations.



Why does Custom Roles have its own AboutTheData documentation?

For certain metrics, our methodologies differ significantly between Custom Roles and our self-service platforms, Plan and Recruit.


Generally, Custom Roles reports provide labor market data on locations that aren’t available in Plan or Recruit, or on roles that are too niche to be represented by job posting data. Because of this, we sometimes rely on different sources and more manual processes to calculate labor market metrics. We therefore don’t recommend comparing data between Custom Roles and Recruit or Plan.



What is the methodology for diversity?

Our diversity estimates are based on public profile data, which we harvest from professional networking sites and resumé banks like Google, Indeed, Xing, GitHub, and Stack Overflow.


We run proprietary algorithms on these samples to estimate the diversity breakdown for a given role. We validate these estimates with data from governments (e.g. the United States Census Bureau, the Equal Employment Opportunity Commission) as well as company reports and surveys.


We represent diversity as an estimated percent of non-white candidates and women that match your criteria.


In the United States, “non-white” includes the following categories: African-American, Asian, Hispanic, and other. In South Africa, “non-white” includes the following categories: black, coloured*, Indian-Asian, white, and other.


*“Coloured” is an official term used in South Africa for people of multiracial backgrounds.